Amazon, Flipkart generate Rs 19,000 cr in festive sales (2019)

Answered: Your Most Burning Questions About Amazon, Flipkart generate Rs 19,000 cr in festive sales (2019)

In the first six days of the festive sale from September 29 to October 4 2019, a new report said on Tuesday Led by Amazon and Flipkart, e-tailers in India achieved a record of $ 3 billion (nearly Rs 19,000 crore) of Gross Merchandise Value (GMV). To get a big $ 5 billion opportunity this season, two big e-commerce companies Amazon.in and Flipkart on Friday announced record transactions on their respective platforms from September 29 – October 4, along with new customers. Specifically linked to Tier 2 and 3 cities. Many consumers also used EMI to fulfill their wishes. This time on Amazon, the use of EMI increased by 1.5X. and Amazon and Flipkart sales generate Rs 19000 crore in 6 days.
This was also the biggest season ever in the mobile sales category, with all brands achieving 2X more than last year’s sales. The electronic category also saw a 50 percent increase in new customers and this time at the beginning of Amazon & Flipkartā€™s Record Sale, 34 electronic goods were sold in almost every second. And fashion this time saw a 70 percent increase over the previous year and female customers contributed 45 percent of the total in fashion sales.

Now more than 15,000 new PIN code customers have joined Amazon Prime, and these Prime Members are now available everywhere in the country and Amazon has registered more than 88 percent of new customers in small towns.

Aiming to bring 200 million consumers to the E-Commerce Fold, Flipkart said that “The Big Billion Days” sales which started on 29 September saw its sales increase by about 50 percent in the number of new customers compared to last year. An increase was observed. On Flipkart Festive Sale, nearly 50 percent of top sellers saw an increase of up to 3X, and more than 40 percent of those transacted during the sale were from small cities and towns.

In the smartphone category, brands such as OnePlus, Apple, Xiaomi, Samsung and Vivo increased by leaps and bounds on Amazon Festive Sale. On Amazon, sales of OnePlus increased by more than Rs 700 crore, while Samsung also saw a 5-fold increase over the Great Indian Festival compared to the previous performance of M Series and Samsung A-Series and Samsung Note 9 There has been much demand.

Apart from this, the category of large devices saw an increase of 8 times. Nearly half of sales driven by brands such as Godrej, LG, Samsung, and Whirlpool came from lower-tier cities. Along with this, Amazon Fashion also jumped 5 times and it sold over 1 million orders within 24 hours of the start of sales. Amazon Smart Home Echo Device Increases 70-fold, Largest Sales Ever.

Amazon, Flipkart generate Rs 19,000 cr in festive sales (2019)

Top selling products on Flipkart

Books (15%)
Beauty and Personal Care (10%)
Home and Furnishing (6%)
Electronics (34%)
Apparel and Accessories (30%)
Healthcare (3%)
Baby Care (2%)

Best Selling Products on Amazon India

Beauty & Personal Care.
Home & Kitchen Appliances.
Toys & Video Games.
Consumer Electronics.
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(Image source google search)

Author: Dewakar Pandey

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